Ready to save time by ditching recipes and whip up meals with what’s in your fridge and pantry?
Doors to Ditch the Recipes are closed.
Join the waitlist and I’ll also send you the Kitchen Time Hacks FREE series … so you can plan, prep and cook, simple delish and healthy meals faster.
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Being busy doesn’t mean you shouldn’t cook your own meals. In fact, it’s a reason you must.
You can follow a recipe. Feel like you have some skills in your kitchen belt.
Yet it’s a 50/50 tightrope. You’re not starting from scratch with learning to cook but you know there’s a lot you don’t know… like your kitchen vibe has gaps. You need some new skills and flavour combo’s.
But that doesn’t mean you’re enjoying cooking, that it flows or feels natural… (and it can and should). In fact, it might even feel like you’re pushing the proverbial up hill every day and you’re sick.of.it.
Cooking can feel relentless. Fitting it into an already packed schedule is like Tetris on the advanced levels. Everything is moving so fast and you’re crashing full speed from commitment to commitment.
Without a solid routine, skills and confidence, things aren’t going to get any better on their own. In fact, there’s a big risk they could get worse.
Let me guess, you find yourself nodding along to most of these statements.
▷ You dream of being able to whip up a meal with what you have. The idea sounds part Martha Stewart, part rebellious and part ‘kitchen nonna’.
▷ You want to save money on your grocery bill. You know you spend too much and when you ‘budget’ you end up with uninspiring food.
▷ You care about what you eat. Yours (and your families) health is a priority that you don’t take lightly. You know there’s a lot you could make but it seems scary and complicated.
▷ You’re on the recipe hamster wheel and sick of cooking the same meals over and over. You need new flavour combo’s and don’t have the time for failures.
▷ You’re busy with many balls in the air. You know you need to meal prep but it feels clunky. You want to open that fridge and see all that prepped goodness staring back at you. You know it’ll make the big weeks that much easier.
▷ The process of recipe searching, planning, shopping and cooking feels like a full time job. And you already have one of those.
▷ You *secretly* dream of being this cook that makes all the cool things. Whether it’s yoghurt, kimchi, jam. Maybe it’s preserving the seasons so you have pretty jars on your shelf that you gift to your friends. But you know before you get to that, you gotta sort out this dinner thing first and making healthy delish meals fast.
Of course cooking doesn’t feel like fun. It feels like a chore when you’re always searching for recipes. Racing the clock to put dinner together. When you mess up a meal trying to put your creative flare on it. When your partner/fam turn their nose up at dinner (again).
Experiences like these build up over time and you’ll start to think it’s you. That you don’t have what it takes, that you’re not creative enough, that you’re too busy with life and work and kids and you must follow a recipe and cooking ‘isn’t for you’… but you still have to do it.
It’s that special kind of damned if you do, damned if you don’t.
I’m Lou. Kitchen Coach, Mama …
and lover of crispy bacon, homemade popcorn and 3 drinks at once (coffee, water and OJ and no I definitely can drink them all).
I bought the concept of ‘healthy lunch delivery’ to the Sydney CBD in 2013 when you had to walk 45 minutes to get a half decent bowl of greens.
And back to those 3 hour corn fritters, I’d serve them up, with nothing else. Then demand my guests cook their own eggs (and mine too).
You’ll find me in Vogue, Harris Farm, Buzzfeed, and Body+Soul. And most notably (to me) cooking day in and day out for my family, while being a mum, running a business and having a life.
MISTAKES I’VE MADE
– I followed recipes to a ‘T’. Step by step. I was so busy focussing, I never learnt anything and I’d be exhausted by the time the meal was ready.
– I’d buy all the ingredients and then never use them, wasting my money.
– I used to plan my meals by following other peoples recipes, not paying attention to the seasons.
– Because I didn’t pay attention to the seasons. My veggies weren’t fresh and delicious like seasonal is and I spent more money on our grocery bill.
– And because I lacked confidence and skills, I couldn’t freestyle with the ingredients I had meaning I’d waste food that I left sitting it the fridge.
– When I started experimenting with ditching the recipe. I made a lot of bad, bland and inedible meals because I lacked a solid cooking foundation and flavour knowledge.
Throw in a Cancer scare at 21. A lot of bland meals and litres of sludgey poo-brown smoothies. I’ve emerged with the cooking knowledge of a 150 year old Nonna.
I’ve hacked the recipe planning system to make my life easier while cooking for hundreds a week and this is what I’m teaching inside my newest creation…
How much it costs to keep cooking the way you’re cooking
According to the EPA the average home throws out 1 in 5 bags of groceries. Totalling $2,500 per year… and that’s pre-2022 inflation.
Add the cost of emergency takeaway, pre-made meals and meal kits. These are all expenses eating into your back pocket because you’re stuck in limbo following recipes but not equipped with all the skills required to cook.
LET’S LOOK AT THAT FOOD WASTE STAT IN A CHART:
The average person cooks for 40 years of their life. And will bin $100k worth of food in that time. If you improved your cooking skills and invested that money you could have an extra $300k in your back pocket…. or a lot of shoes 😉
The way you’re doing it now is costing you…
Average food waste amount (per year)
$50 per week.
Additional grocery spend. Due to lack of foundation skills and not buying seasonally. $50 per week.
That’s 1 day and 1 hour. Time spent researching recipes each week. 30 minutes per week
That’s 3 days and 6 hours. Extra time spent referring back to recipes while cooking (not including actual cooking time)
Doors to ditch the recipes are closed.
Join the waitlist.
While everyone’s off endlessly searching for recipes and feeling like they’re in a recipe rut hamster wheel, with a 50% dinner success rate. you’re cooking, eating, loving and repeating.
You walk in the door after a helluva day.
Open the fridge and see a bunch of pre-marinaded chicken thighs staring at you from the bowl of lemon, garlic, garden herbs and some sneaky cumin and sumac they’re marinading in.
The chicken sizzles in the pan while throw together a quick salad.
You find the jar of home-made labneh everyone loves, marinaded olives and that tahini maple dressing you made in bulk on Sunday that you’ve been drizzling on everything in sight.
All piled on the table with a bowl of that spiced rice you made 2 nights ago.
Dinner done in less than 30, it’s delicious and no recipe in sight.